Project Scope
Brand Strategy
Art Direction
Packaging
Tools Used
Illustrator
Photoshop
Adobe Stock
Unsplash
Freedom Fork is a meal subscription company specializing in providing food allergen friendly, ready-made meals. Their mission is to provide easy, customizable meals for people with any food allergy. People with food allergies have so many restrictions that it becomes nearly impossible to create meals especially for those who are always on the go. This is why Freedom Fork is dedicated to revolutionizing the food industry, so you can taste the freedom.
I designed the logo with vintage revolution propaganda posters in mind. The hand is also a reference to the Statue of Liberty to communicate the idea of freedom.
The color palette references a bright colorful bowl of veggies.
Sage
7489 C
#74AA50
Feta
7506 C
#EFDBB2
Kalamata
7416 C
#E56A54
Olive
Black 6 C
#101820
Parsley
356 C #007A33
Typography
Primary
Urbana Black
Secondary
Dico Typewriter
The pattern references the globe of the world since Freedom Fork aims to revolutionize the food industry.
The photography style is meant to showcase the delicious fresh meal a Freedom Fork subscription would deliver. The inviting bright colors and lighting paired with a call to action compells the viewer to take part in this food revolution.
The delivery
The meal
The lunch tote