Project Scope
Design Research
Art Direction
Branding
Campaign
UX/UI
What I did
Art Direction
Copy
Campaign
Social Media
UX/UI
Tools Used: Illustrator, Photoshop, Figma, Unsplash, AdobeStock
Collaborators
Tristan Renteria:
Art Direction, Illustration, Copy, Campaign, Packaging
Xavier Hernandez:
Design Research, Campaign, UX/UI
Introduction
Founded in 2010, Spindrift introduced the first ever sparkling water flavored with real squeezed fruit in America. Spindrift embraces authenticity and celebrates real simple ingredients.
Why?
Because “real fruit tastes better”
Yep, it’s just that simple.
Why are we excited
about this?
Our team has been challenged to create a Dry January campaign that is centered around their products.
What is Dry January?
Dry January is a global public health movement that encourages people to take a break from alcohol for the entire month of January in order to focus on one’s health and wellbeing. This time around Spindrift is joining the movement and hopes their Drifters will do the same, but there’s a twist!
Our Spin
For this Dry January, we’ve crafted a new limited edition collection of Unspiked Sparkling waters inspired by everyone’s favorite classic cocktails. We call them nocktails and they are just as refreshing as our original Spiked Sparkling waters.
Our Research
When looking at Spindrift’s products, we appreciated the simplicity of their designs. We aimed to bring that same energy to the Unspiked Sparkling water designs. This has allowed us to create a campaign that is clean, nostalgic, and modern.
Color Palette
172 C
#FA4616
Medium Yellow C
#FFD900
370 C
#658D1B
326 C
#00B2A9
What’s next?
A few a new flavors. To start we’ve brought in their recent Nojito Flavor and gave it some friends!
Cheers to a not so
Dry January!
Spindrift Unspiked is a refreshing alternative this Dry January.
#whatsyourspin
We invite Drifters from all over to showoff their spin on the ready mixed nocktails.
But wait there’s a twist . . .
At the end of Dry January, our new Spindrift Unspiked flavors will be available as Spiked Sparkling Waters! We wanted to reward our Drifters for their hard work!
Cheers to the end
of Dry January!
Enjoy the buzz without the fuss and drink Spindrift Spiked Sparkling Water!