Projects
HAAM
Spindrift
Colorado River Alliance
Electric Butcher
Freedom Fork
Rock River Church

 
Project Scope:
Branding System
Design Research The Electric Butcher is a locally owned butcher shop in Scranton, PA. Scranton is also known as “The Electric City” which refers to the Industrial Revolution when they became the first “electrified” city in the United States. Their mission is to be the most electric — to source the best, locally raised, healthy, meat in Pennsylvania. They also partner with small family owned farms and ranches in order to be a part of reducing agriculture’s negative impact on the environment.

Why so Electric?

The Electric Butcher emulates the pioneering spirit of
“The Electric City” as a way to set ourselves up to be the
premiere whole animal butchery in Scranton, because
being electric means being the first and the best!


Trademark

I redesigned the logo to be more contemporary than their current logo while also maintaining the vintage spirit.
Current
Proposed

Color Palette



483 C
#653024
5605 C
#22372B
 7401 C
#F5E1A4
 7567 C
#89532F
                                      

Typography

 Primary
Los Feliz Bold Secondary 
Antonia Variable Bold

Tagline

High Voltage Quality

High quality requires high voltage. Putting in the extra work to create striking results. 



Packaging

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