Project Scope:
Design Research
Art Direction
Branding
Campaign
UX/UI
What I did:
Art Direction
Copywriting
Campaign
Health Alliance for Austin Musicians is a Non Profit Organization dedicated to supporting the health of local musicians from Austin, Texas. This rebrand project is dedicated to capturing the heart of Austin, Texas: The Live Music Capital of the World.
Tools Used: Illustrator, Figma, Unsplash
Collaborators:
Tristan Renteria: Art Direction, Logo, Social Media
Xavier Hernandez: Website
Alberto Berlanga: Design Research, Merchandise
Tagline
Typography
Forma DJR Deck Medium & Bold
Onliness
HAAM is the only non-profit organization that fosters community by connecting Austin musicians to accessible healthcare resources.
Encore:
Red
0331 C
#FCAEBB
Set List:
Cool Gray
1 C
#D9D9D6
Band Tee:
Neutral Black C
#222223
Sound Check:
Warm Red C
#F9423A
Levels:
359 C
#A1D884
VIP:
7474 C
#007681
Current Logo
Proposed LogoWe decided to take a different approach to represent music. These shapes represent sound bars and the Austin city skyline.
How do we show the community there is a sound worth caring for?
We make our musicians the center of attention in everything we do.
Our visual direction strives for genuine, personable connections to our musicians while maintaining a bold, striking impact reflecting the music they play.
We used the polaroid picture shape to reinforce our concept. Placing a musician inside the framing device ensures the musician will be the focal point on the poster.
We added the artist’s signature to the poster as a way to recognize our musicians and create more personality. Using a polaroid communicates nostalgia and familiarity which will make our city feel more
connected, and in turn will want to support our Austin musicians.
What does listening to your city look like?
Listening means understanding and digesting what has been heard. Listening leads us to action. Getting involved with the resources around us and being an active participant in the community are actions we are encouraging Austinites to make through our online platforms.